|This workshop is
designed for a wide array of tourism stakeholders in Jordan and
regional destinations, such as;
- The local communities,
education institutions and NGOs
- The art, craft and heritage
- The creative industries; which
include advertising, animation, architecture, design, filming,
gastronomy, music, performing arts, television and radio
- The festivals organizers
- The entrepreneurs
- The travel agencies,
accommodation, the culinary and tourist sector
- The DMOs, authorities
responsible for destination management
The Creative Tourism concept
appeared in the 2000′s, and was defined as: “Tourism which offers
visitors the opportunity to develop their creative potential through
active participation in courses and learning experiences, which are
characteristic of the holiday destination where they are taken.”
(Crispin Raymond & Greg Richards). It is considered as the new
generation of tourism, through which the travelers can experience
the local culture and feel like a citizen, by participating in
artistic and creative activities co-designed by a wide array of
local stakeholders, among them, craftsmen, artists, art academies,
cooking schools, festival organizers, as well as of course, the
tourist industry and the local governments.
That's why the growing demand for creative tourism arouses the
interest of the destination managers and local governments, seduced
by the opportunity to attract a high value tourism by simply
fostering their intangible heritage and optimizing the use of
existing infrastructures. Thus, around the world, destinations are
betting on this ethic and sustainable tourism in order to attract
these respectful and talented tourists.
This requires for the local communities and managers to be aware of
the potential of their intangible heritage, their know-how and their
ability to convert them creatively into authentic and interactive
experiences for the tourists. This new paradigm generates infinites
opportunities for the destinations to enhance their attractiveness,
to foster the economic growth and to create a value chain for the
- What do we mean by creative
- Its evolution and current
- Case studies of creative
tourism management by private and public entities.
- Creative tourism & branding.
- How can I launch my own
creative tourism program?
- Design and production of
creative tourism experiences.
- How to generate incomes from
the creative tourism?
- Who are the creative tourists?
How can I reach them?
- Communication tools adapted to
the creative tourism.
- To learn from a wide array of
cases of creative tourism projects and destinations around the
- To know further about this new
demand. And the creative tourists’ expectations.
- To know how to adapt your
current activity / project in order to fit this new demand?
- To know how to promote it.
- To create a value chain at a
destination level by involving cross-sectorial stakeholders.
- To get inspired to produce a
Workshop Only: 60JD + 16% Sales Tax
Special Package Conference & Workshops: 120JD + 16% Sales Tax
(includes 2 Days Lunch & coffee break)
If interested, please call or
+962 79 634 0965
To register, kindly