|08.00 -9:30||Registration of participants|
|9:30 - 10:15||Opening ceremony|
Master of Ceremony: Ms. Alia Toukan, News Anchor, Jordan TV Chanel
|10:15 - 11:00||Signing ceremony - Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism - The Case of Jordan|
The Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism represents a public declaration on behalf of a tourism enterprise or association to uphold and integrate the Code’s principles in its corporate governance. The signatories commit to observe the Code of Ethics, promote its principles among their partners, providers, staff and clients, and also to report to the World Committee on Tourism Ethics on concrete actions they are undertaking.
Master of Ceremony: Ms.
Alia Toukan, News Anchor, Jordan
Signatories of the Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism:
|11:00 - 11:30||Coffee break|
|11:30 - 12:30||SESSION 1: Visionary Leadership and Governance: A Driving Force for a Sustainable and Competitive Growth in Urban Destinations|
session will highlight the important role of an integrated policy making
to ensure a sustainable and competitive tourism development in urban
destinations. The presentations will highlight how to re-address the
ways urban tourism is planned, developed, governed and managed in line
with national/local urbanization policies, tourism policies and through
coordination, co-operation and partnerships with all the related public
and private stakeholders and the civil society.
Keynote: H.E. Mr. Nasser Shraideh, Chief Commissioner, Aqaba Special Economic Zone Authority (ASEZA), Jordan
|12:30 - 12:45||Q/A|
|12:45 - 13:30||Lunch - Sponsored by Greater Amman Municipality|
|13:30 - 15:00||SESSION 2: Integrated Planning, Development and Management for Sustainable Urban Tourism|
development of sustainable urban tourism must take full account of all
the impacts addressing the needs of the visitors, the tourism sector,
the environment and the host communities. The discussions will elaborate
on the strategies and means to make optimal use of the natural, cultural
and man-made environment, to respect the social and cultural
authenticity of host communities and to ensure a positive impact on the
city inhabitants and the city itself while developing a competitive
|15:00 - 15:15||Q/A|
|15:15 - 15:45||Coffee break|
|15:45 - 16:45||SESSION 3: Resilient and Sustainable Economic Growth through Innovation, Technology, Social Inclusiveness and Creative Tourism|
Tourism in cities is an
economic activity with a high potential to stimulate economic growth
because of its complementarity with other economic activities, its
contribution to GDP and skilled job creation. Governments, in
partnership with the private sector, investors and financial
institutions (i.e. banks) are called upon to incentivize
entrepreneurships and, support tourism projects in relevant economic
sectors to maximize the economic and social benefits of tourism.
Innovation and technology are important vehicles for developing new
products, addressing niche markets and upgrading the quality of services
both for the visitors and the local community. The session will discuss
the huge potential to foster innovation and technology which must
synergize with the activities and services of the city to provide
equitable opportunities for the inhabitants. The session will also
illustrate examples for creative tourism which enriches the experience
of the visitor and adds value to the local products.
Keynote: Mr. Ignasi De
Delás, Deputy Director General,
Turisme de Barcelona, Spain
|16:45 - 17:00||Q/A|
|17:00 - 18:30||
Workshop on Creative Tourism in Cities: Applications and Best Practices
in the Zuhair Hall – Grand Hyatt Amman Hotel
Trainer: Ms. Caroline Couret, Founder and Director of Creative Tourism Network in Spain
|20:00 - 23:00||CONFERENCE DINNER – Sponsored by Jordan Tourism Board “Honouring the UNWTO Secretary General, Mr. Taleb Rifai for his Outstanding Achievements in Tourism” Venue: Main Ballroom – Grand Hyatt Amman Hotel|
|9:00 - 10:15||SESSION 4: The Role of New Technologies and the Digital Media in Tourism Marketing|
session will discuss the huge impact of innovative marketing
initiatives and the role of digital media to capture the target
markets and to offer a high quality and smart visitor experience.
This session will be about the latest wave of digital technologies
and applications and their impact on tourism - not only on
marketing, sales and information distribution, but also on the
quality of experience for consumers whilst travelling to and within
their destination. The subjects covered will include the latest
applications of artificial intelligence, the use of augmented and
virtual reality and the enormous potential of big data for tourism
management and marketing.
|10:15 - 10:30||Q/A|
|10:30 - 11:00||Coffee Break|
|11:00 - 11:45||SESSION 5: Connectivity and Related Infrastructure: Key for Tourism Growth|
transport system acts as a bridge between places of tourist origin
and destination. In its absence, the resource potential for tourism
i.e. attractions and amenities, can’t be of any benefit.
Well-designed and well-coordinated tourism and air and land
transport policies can under-spin the growth of competitive tourism.
The session highlights the significance of a long-term vision for
efficient connectivity policies, related legislative framework and
the public and private investments to improve the infrastructure.
|11:45 - 12:00||Q/A|
|12:00 - 12:30||Conclusions: Amman Declaration|
|12:30 - 16:00||
Lunch followed by Technical Visit
– Sponsored by
Abdali Investment & Development PSC Group.
Deeritna Restaurant, Abdali Mall
Transportation Available: Sponsored by JETT Travel.